Leveraging Sales team personal Linkedin Networks for B2B content strategy

01 — Strategy Overview

The aim of this strategic approach was to reach our customers where their attention is on Linkedin and with accounts they are regularly engaged with.

02 — Implementation Process

As I was discovering during my time with Nuvonic, our sales team members that were active on Linkedin were successful at gaining way more engagement than our own company pages, despite sharing similar content.

Since the Linkedin algorithm does favor individuals that generate a lot of engagement, I started working with members of our sales team that were not as comfortable regularly posting on Linkedin and connecting their profiles to Hubspot Marketing Hub so I could assist them with scheduling posts to their accounts.

As I continued to implement this strategy I grew it to supporting about half the members of our sales team that I was assisting with creating a regular posting cadence.

03 — Results

By implementing this strategy, I was able to double the impressions, interactions, and engagement rate of all social media posts that were being created in our Hubspot Marketing Hub as a part of our content marketing strategy.