RKW Residential
March 2022 — Present
My responsibilities include:
Deploy $6+ million annual budget to implement lead generation initiatives for portfolio of 80+ multifamily communities
Analyze market and portfolio trends in order to regularly adapt current strategies and inform future budgeting decisions
Nurture relationships with current and potential advertising vendor partners
2023 GCAA Corporate Professional of the Year Nominee
Data Management and Analysis to provide reporting on Advertising Cost Pers information
presenting marketing reporting and recommendations to regular client meetings
implementing digital marketing tactics for new property launches
Nuvonic (formerly Aquionics)
December 2020 — February 2022
My responsibilities include:
Implement global marketing budget of $300,000+
Collaborate with US and EMEA sales team on media buying and regional marketing initiatives
Implement Hubspot Marketing Hub to lead transition of marketing efforts to digital platforms
Execute global Google Search and Linkedin Ad Campaigns
Educate sales team members on creating a content strategy for their personal Linkedin Profiles
UC Irvine Athletics
February 2018 - November 2020
My responsibilities include:
set creative strategy for all digital platforms, increasing engagement 60+%
led a creative team of 8 student content creators
build behavior based email automation workflows for ticket sales and donor development
contributed to setting new department revenue record
launched 14 new instagram accounts
oversee paid campaigns strategy with agency partner
Seattle Seahawks
July 2017-January 2018
My responsibilities include:
Capture and edit regular video content throughout 2017 NFL Season
Collaborated with Media Relations team on feature videos for sponsors and community outreach
Execute content calendar posting regular video content to organization digital platforms
Clemson University
January 2016 - May 2017
My responsibilities include:
Produced hundreds of photos and videos for use on university social media platforms and national ad campaigns
cultivated relationships across campus to cover campus events and improve uniqueness of university social content
Generated 4+ million video views across all university social media platforms
Winthrop University - MBA | 2022 |
Clemson University - BS, Finance | 2017 |
Mktg Rhythm (August 2023-August 2024) | Content Strategist |
Dolphin Quest (2023) | Graphic Design |
Search Engine Optimization | Strategic Planning |
Team Leadership | Data Analysis |
Data Management | Email Marketing |
Email Automation | Digital Ad Campaign Management |
Social Media Management | Videography |
Photography | Content Creation |
Technology Implementation | Lead Generation |
Meta Business Suite | Klayvio |
Linkedin Ads Manager | Wordpress |
GA, GSC & GTM | Hubspot Marketing Hub |
Adobe Creative Cloud | SEMRush |
Hootsuite | Falcon.io |
Realpage | Adobe Campaign |
Funnel | Google Ads |