At UC Irvine Athletics, I played a crucial role in shaping their digital strategy and presence, especially on social media. I was responsible for launching a number of branded accounts, implementing modern strategies that Power conference schools were utilizing, and developing a content creation team.
At Nuvonic, I was responsible for implementing a regular content schedule to increase overall account engagement, particularly on Linkedin. I was also responsible for encouraging and educating the sales team on how to implement a content strategy on their personal linkedin profiles to help increase their profile engagement and increase traffic to the company website.
increase in video views for UCI Athletics
increase in interactions for UCI Athletics
growth in engagement rate for UCI Athletics
increase in followers for Nuvonic
accumulated 40+ million gif views
2020 Tokyodachi Mascot Madness Tournament during Covid
Launched individual team instagram accounts for all UCI Athletic programs
Facebook, Instagram, and Twitter for main Athletic department account and all individual team accounts (50+ social media profiles across all 3 platforms for entire athletic department)
Linkedin, Instagram, and Twitter/X
Facebook, Instagram, and Twitter