Social media strategy

At UC Irvine Athletics, I played a crucial role in shaping their digital strategy and presence, especially on social media. I was responsible for launching a number of branded accounts, implementing modern strategies that Power conference schools were utilizing, and developing a content creation team.

At Nuvonic, I was responsible for implementing a regular content schedule to increase overall account engagement, particularly on Linkedin. I was also responsible for encouraging and educating the sales team on how to implement a content strategy on their personal linkedin profiles to help increase their profile engagement and increase traffic to the company website.

a few highlights of my experience...

+48%

increase in video views for UCI Athletics

+88%

increase in interactions for UCI Athletics

+3%

growth in engagement rate for UCI Athletics

+24%

increase in followers for Nuvonic

Got UCI Athletics and UCI Men's Basketball Instagram verified

Created UCI Athletics GIPHY Account

accumulated 40+ million gif views

Won Mascot Social Media Tournament

2020 Tokyodachi Mascot Madness Tournament during Covid

Launched 14 new Instagram Accounts

Launched individual team instagram accounts for all UCI Athletic programs

Accounts I've previously managed...

UC Irvine Athletics

Facebook, Instagram, and Twitter for main Athletic department account and all individual team accounts (50+ social media profiles across all 3 platforms for entire athletic department)

Nuvonic

Linkedin, Instagram, and Twitter/X

Clemson Rugby

Facebook, Instagram, and Twitter